When a brand like Fabletics wants to recruit more sales to the company, they depend on what others are sharing about their own experiences. There is something to be said about the business that has been a staple in workout wear since 2013. The fact that they knew how to increase the sales by over 200% and to bring in revenue over $235 million dollars since the opening.
Fabletics has depended solely on the sales of their brand to consumers who purchase the VIP membership monthly. Through this subscription plan, members are given a monthly shipment of workout wear that ranges from sports bras to yoga pants and anything in between.
When new shoppers take a tour of the website for Fabletics, they are asked to create an account and participate in the Lifestyle Quiz. This quiz is used as a personal shopper for the consumer. This quiz is going to help those to determine what styles they like and which styles they could live without. The tool will then help the shoppers to ensure that any of their future orders are what they expected each month without the need to exchange. Shoppers are given the option to return something they do not like for something else or they can choose to place a credit on their account to be used for any future purchases made.
While the idea was being pitched to create a subscription based membership, they first had to think of someone that would be good at bringing sales in. For this reason, they sat and weighed in on who would be the right fit for the job. The answer came rather quickly and they agreed that the person for the job is Kate Hudson.
Kate knew very little about business since she had never been involved with one prior to Fabletics but from the moment she signed on, she helped to increase the sales of the brand. Not only will you see her in the magazine ads, sales ads in magazines and ads on the television, you will also see her personally sporting the Fabletics brand.
Kate makes sure that she works out daily and when she does, she wants to make sure that what she is wearing is comfortable enough to spend hours in. She also wants to make sure that others are as comfortable as she is and for this reason, Kate Hudson remains very active in the sales and ideas of the brand.
The ideas behind the business and what can be done to bring in higher sales is also where Kate will spend her time. She wants to remain very committed and active in the creation of Fabletics.
Knowing how to raise sales up, Kate Hudson knows that others turn to those they see to help them decide on what to purchase. Reviews that are left behind by shoppers are helping others to determine if they want to purchase something or not. They will not rely on just one review but rather many. With more satisfied shoppers out there, Fabletics knows it will increase sales with each positive review.