A few decades ago, no one would have contemplated buying water. A substance that flows from the tap or is in abundance in nature. In some areas of the world, water is a much higher quality than we are buying now. Bottled water in all its iterations is now a one hundred-billion-dollar industry.
Each bottled water company tries to find the right angle to gain market share. Marketing departments try for that perfect tagline to stand out. Companies claim their water is of the highest quality or have the richest mineral composition. The effort to stand out may be the vitamins added or the filtration process.
Established in 2012, Waiakea Water is a fresh kid on the block. There are a few natural marketing angles the company can exploit. For one, the company is from Hawaii. For some reason, consumers feel anything from the island state is healthy. Second, Waiakea is a Hawaiian name. Again, for some unknown reason, consumers experience a pleasant and fuzzy vibe for companies with the Hawaiian language in their name.
Waiakea Water is unique, the filtering process is Hawaii volcanic water. The filtering is thru a 14,000-foot porous volcanic rock running from the Mauna Loa Volcano.
The impact bottled water leaves on the environment is dreadful. Over eight million tons of plastic is discarded into ocean waters every year. Fifty billion plastic water bottles were used in the United States, last year alone. The figures keep getting worse. Only twenty-three percent of those fifty-eight billion bottles were recycled. That means, thirty-eight billion water bottles pollute the ecosystem, each year!
Waiakea Water is pointing the way in cleaning up the world around us. The business is certified Carbon Neutral. The company also contributes three percent of their revenue to nonprofit organizations in the community. Most important, the company is using bio-degradable bottles.
A typical plastic water bottle takes one thousand years to degrade back into the environment. By 2018 Waiakea will be employing a fully biodegradable bottle. These bottles will degrade back into the environment is a scant fifteen years.
Think about Waiakea Water on your next trip to the grocery store.